We all want our landing page to be the best it can be and convert like crazy, but it doesn't happen for the majority - why? If your pages have failed to produce, then there is hope because you can use a process to determine what is wrong and do something about it. Yes, even you can achieve the kind of conversion rates that heretofore you have only read and dreamed about. What is needed is solid action that is informed and purposeful, and that is something lots of folks seem to lack.

Dormant Companies
...Remember, with any marketing or advertising you cannot make the person think too much - simplicity is ideal. If your page is "busy" with unnecessary distractions, then that will only prove to be counter-productive to what you want them to do. We have seen some very high converting landing pages, and they were very plain and homely looking. You know what your copy needs to do, and to that end just focus on being clear and succinct. If you want some inspiration and ideas, then take a look at other landing pages. However, this certainly does not mean that you should totally ignore the design - just keep it neat and simple, as simple as that.

How much copy you decide to include on your landing page is your call, but either way be sure to avoid long columns of text. Make sure you're using targeted bullet points on your landing page to convey your message and give a clear indication as to what you want your prospects to do. Your job is to make things clear with your copy and not confuse your prospects further. There are literally many different factors that play a role in getting your landing page to convert better, but if you fail to deliver your copy in the right format, everything else will fail to make an impact. So then it makes perfect sense since nothing else you do will really matter if people do not read anything.

When you start working on your landing pages and see the kind of response coming in from your target audience, you'll slowly and gradually gather data. You will send traffic to your page, and then collect data from the tracking you will have in place. The testing involved with this approach is A/B split testing, and you simply change one thing at a time and let it run, again. Now, this obviously isn't possible with your first landing page but it is something that you need to start planning on right from the start.

As always, we tell people to test, track and then optimize their landing pages for best results.